Nikita Restaurant, Malibu and Very Wonderful People

When does someone’s work or their job turn from good to amazing?!  when you mix-it-up with Very Wonderful People, that’s how.

As I arrived at Nikita, I immediately noticed the “swank-factor’ as I call it, when tasteful elegant design meets Mother Nature and the harmony in design is classic and timeless.

As my wife, Tove, was sipping something sultry at the open and beautiful bar looking-out at the Pacific Ocean, I was graciously greeted by world class sommelier, Renee-Nicole Kubin, with a glass of 1999 Vintage Champagne; “Renee-Nicole, help me out here . . . what Domaine?”.  Renee’s passion for her work, has become her life, in that she lives and breaths her craft.  It’s a certain personallity type, really, that can drill-down through the layers-upon-layers of detail with determination to knowing exactly what there is, and what “it is” in the wine world.  Renee-Nicole Kubin is more than the quintessential Sommelier – she is a master at her craft.  When we work with those like Renee-Nicole Kubin, it’s then, that one realizes her heart and soul has processed her craft to become part of our external, material world; And therein lies the magic:  It’s in the Very Wonderful People like Renee-Nicole Kubin at Nikita Restaurant, Malibu.

At Nikita Restaurant in Malibu, the magic is in the Very Wonderful People – the staff that flow through the timeless architecture with ease and grace, who enjoy when you enjoy.  There is Michelin-starred chef Massimiliano Blasone, humble, gracious, and intent on offering you Malibu’s finest cuisine . . . and Laura, our Server for the evening, was “all in” with her lovely & lively vivacious carisma, her knowledge of the menu/fresh ingredients, and her love for just being there, being in the experential-vision created ultimately by Technolgy Billionaire, Larry Ellison, CEO of Oracle.

When surrounded by Very Wonderful People like those above, it is humbling to experience.  I think first and foremost, because they are humble – they are humble servants who just happen to be experts in their field; true experts; consumate professionals.  We all serve someone, don’t we?  But, when we become great at what we do then, we reach a plateau of conscienious-clarity with our work.  Combine that with a warm personality and you end up with a world class expereince.  Which is exactly what Tove & I experienced – And for that I want to say most sincerely, Thank you, to everyone at Nikita Restaurant for a night Tove and I will never forget.

As Founder of Premier Cru, Inc.  dba: Premier Cru Wine Cellars  a design/build firm of highly artistic, thougthful & beautiful custom wine cellars in Los Angeles, throughout Southern California, and beyond this region.

As an expression of our artistic vision, we have created Premier Cru Collection“Essensce of the Fine Wine Experience . . .”  Only handmade, world class items are in the Collection.  You can find Premier Cru Collection fine wine accessory Boutique at http://104.236.42.189/boutique  Our flagship offering is Premier Cru Collection hand-blown lead-free stemware is made in a 200 year old German glass factory, and is exclusively available through Premier  Cru Collection in the whole United States.  Being lead free means that it is safer and healthier to use and that it is much more durable than leaded stemware; so your Premier Cru Collection stemware will last a long, long time; That’s why we call it and all items offered in Premier Cru Collection “Heirloom Quality“.

Premier Cru Collection hand-blown lead-fee stemware is featured in The Robb Report luxury magazine.  Read it here:  http://robbreport.com/slideshow/paid-issue/frontrunners-september-2014-leisure/0

Thank you for reading . . .

Premier Cru Collection – Make This Holiday Season Magic!

Premier Cru Collection “Essence of the Fine Wine Experience . . .”  a fine wine accessory boutique (only handmade items comprise the Collection’s fine world-class accessories) an excitingly-bold and elegant offering.  A line of mouth-blown lead-free crystal stemware (made in a 200 year-old German glass factory) that is available for purchase now at our Online Boutique:

Just go to 104.236.42.189/boutique or call (310) 289-1221.

“Make This Holiday Season Magic” with Premier Cru Collection!

The Collection lead-free crystal stemware brings Style, Elegance, and Grace to your holiday table-setting . . . this is “High Fashion For Your Table” an attractive way to liven-up your event and bring magic as you entertain guests and celebrate this holiday season with Premier Cru Collection’s elegant and intriguing crystal stemware high-design.

And, being lead-free, tells your holiday guests that you care about their health and well-being . . .

You must see and feel this stunningly beautiful stemware for yourself, and now you can!

Premier Cru Collection Stemware is now on display and available to see, touch, and feel for yourself  (and take home) at K & L Wine Merchants, located at 1400 Vine Street, Hollywood, CA 90028 – (323) 464-WINE (9463) www.klwines.com.  Established in 1976, K & L Wine Merchants is one of Los Angeles’ leading, most respected and liked, fine wine retailers in our region.  They also have two Northern California stores in San Francisco & Redwood City.

Do Your Holiday Shopping Right!  When you come to K & L Wines to see this amazing, beautifully-artistic, stemware and place a “PreSale Order” you’ll receive and enjoy a $100 K & L Wine Merchants Gift-Card Free, just for placing your PreSale Order! Just show them your Premier Cru Collection Boutique receipt and you’ll receive your $100 K & L Wine Merchants Gift Card – it’s that simple . . .  But, you better hurry because, this is a limited time offer – just during the PreSale stage of the Premier Cru Collection stemware launch!

In addition to being available for sale on the Premier Cru Wine Cellars online boutique (see Boutique Tab above), Premier Cru Collection stemware is on display and available for purchase at K & L Wine Merchants.  Both, K & L and Premier Cru, have an eye for high-quality and authentic artestry; whether it be in wine cellar design, handmade accessories of Premier Cru Collection “Essence of the Fine Wine Experience . . .”, or any of the fine wines offered – for you – at K & L Wine Merchants.

 

 

Paul LaRussa — The Sommelier of Wine Cellar Design

Paul LaRussa, “The Sommelier Of Wine Cellar Design . . .” Founder & Chief Designer of Premier Cru Wine Cellars, speaks “live on-the-air” on Wine Life Radio with Keith Miller & Kimberly Faye.

"The Sommelier of Wine Cellar Design . . ."

Paul LaRussa, “The Sommelier of Wine Cellar Design . . .” Chief Designer & Founder of Premier Cru Wine Cellars & Premier Cru Collection “Essence of the Fine Wine Experience . . .”

– Wine Life Radio, Keith and Kimberly welcome Paul LaRussa to the show.  Thank you and Happy Father’s Day!

Listen-in right here:  http://wineguystv.files.wordpress.com/2013/06/premier-cru-wine-cellars.mp3

Thank you for being here with me . Yes, we’re both here, maybe at different times perhaps, but exactly right here – right in front of this page – it’s so wonderful!  Listen-in to a recent interview I did on Wine Life Radio with show hosts Keith Miller and Kimberly Faye!

At Premier Cru Wine Cellars – we focus on providing the Wine Connoisseur, Collector, Enthusiast – or just plain Wine Lover – with a wine cellar that compliments their wine collection and fits-in beautifully with their home.

CONSULTATION:   It’s said that, “Quality doesn’t cost – it pays.” And, before you spend a cent on beginning your custom wine cellar, be sure you’re starting off on the right foot with a consultation from Premier Cru Wine Cellars & specifically designed by Paul LaRussa, the “Sommelier of Cellar Design”. Then, carry through with the best plan, wine rack design, and equipment. We’ll help to review all of your options before you begin so, when you start, you know you’ve had all of the options to consider and eliminated ill-fated ideas . . . We’ll help you to realize a comprehensive vision for your custom wine cellar that can be executed with confidence.

DESIGN:   A good wine cellar design is one that blends the wine collection it’s housing, with the personality of the collector and the aesthetics of the home. Putting all of the elements in proper context is an art-form in-of-itself. We listen to what you want and integrate what we hear with what we know about proper cellaring and tasteful design. The end result is a unique, artistic, and beautifully designed custom wine cellar for you to enjoy for decades to come.

BUILD:    As an artistic design-build firm we enjoy seeing the wonderful things that come out of a persons love for wine, like having a high-quality custom wine cellar built with all of the attributes our clients dream of. Wine racks, thoughtfully designed, are built custom to fit right into place. Having served the construction industry since 1978 and holding a California State B-01 General Contractors License we’re ready to fulfill your vision and bring your dreams of a high-quality custom wine cellar into reality.

INSTALLATION:   Installation of your custom wine cellar is a multi-step and multi-faceted process, conducted in a timely and measured pace so that each step of-the-way is synchronized. We install all of the elements of a wine cellar that we provide. Providing a comprehensive construction process that works with your lifestyle and your busy schedule.

Premier Cru Wine Cellars (310) 289-1221, Ext. 1 – http://104.236.42.189    or email us at:  mail@pcwinecellars.com

Premier Cru Collection (310) 289-1221, Ext. 3 – http://104.236.42.189/boutique  –  Premier Cru Collection “Essence Of The Fine Wine Experience . . .”

No matter where you live in the world, we want fulfill your wine cellar expectations with world class vision, design and artistic expression for a truly gradifying “Fine Wine Experience . . .”

Paul LaRussa, “The Sommelier of Wine Cellar Design…”

Paul LaRussa, “The Sommelier Of Wine Cellar Design…” Chief Designer & Founder of Premier Cru Wine Cellars, speaks “live on-the-air” on Wine Life Radio with Keith Miller & Kimberly Faye.

"The Sommelier of Wine Cellar Design . . ."

Paul LaRussa, “The Sommelier of Wine Cellar Design . . .” Chief Designer & Founder of Premier Cru Wine Cellars & Premier Cru Collection “Essence of the Fine Wine Experience . . .”

– Wine Life Radio, Keith and Kimberly welcome Paul LaRussa to the show.  Thank you and Happy Father’s Day!

Listen-in right here:  http://wineguystv.files.wordpress.com/2013/06/premier-cru-wine-cellars.mp3

Thank you for being here with me . Yes, we’re both here, maybe at different times perhaps, but exactly right here – right in front of this page – it’s so wonderful!  Listen-in to a recent interview I did on Wine Life Radio with show hosts Keith Miller and Kimberly Faye!

At Premier Cru Wine Cellars – we focus on providing the Wine Connoisseur, Collector, Enthusiast – or just plain Wine Lover – with a wine cellar that compliments their wine collection and fits-in beautifully with their home.

CONSULTATION:   It’s said that, “Quality doesn’t cost – it pays.” And, before you spend a cent on beginning your custom wine cellar, be sure you’re starting off on the right foot with a consultation from Premier Cru Wine Cellars & specifically designed by Paul LaRussa, the “Sommelier of Cellar Design”. Then, carry through with the best plan, wine rack design, and equipment. We’ll help to review all of your options before you begin so, when you start, you know you’ve had all of the options to consider and eliminated ill-fated ideas . . . We’ll help you to realize a comprehensive vision for your custom wine cellar that can be executed with confidence.

DESIGN:   A good wine cellar design is one that blends the wine collection it’s housing, with the personality of the collector and the aesthetics of the home. Putting all of the elements in proper context is an art-form in-of-itself. We listen to what you want and integrate what we hear with what we know about proper cellaring and tasteful design. The end result is a unique, artistic, and beautifully designed custom wine cellar for you to enjoy for decades to come.

BUILD:    As an artistic design-build firm we enjoy seeing the wonderful things that come out of a persons love for wine, like having a high-quality custom wine cellar built with all of the attributes our clients dream of. Wine racks, thoughtfully designed, are built custom to fit right into place. Having served the construction industry since 1978 and holding a California State B-01 General Contractors License we’re ready to fulfill your vision and bring your dreams of a high-quality custom wine cellar into reality.

INSTALLATION:   Installation of your custom wine cellar is a multi-step and multi-faceted process, conducted in a timely and measured pace so that each step of-the-way is synchronized. We install all of the elements of a wine cellar that we provide. Providing a comprehensive construction process that works with your lifestyle and your busy schedule.

Premier Cru Wine Cellars (310) 289-1221, Ext. 1 – http://104.236.42.189    or email us at:  mail@pcwinecellars.com

Premier Cru Collection (310) 289-1221, Ext. 3 – http://104.236.42.189/boutique  –  Premier Cru Collection “Essence Of The Fine Wine Experience . . .”

No matter where you live in the world, we want to fulfill your wine cellar expectations with world class vision, design and artistic expression for a truly gratifying “Fine Wine Experience…”

Premier Cru Wine Cellars Hires Swords P. R.

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Introducing Swords P. R. & Premier Cru Collection! (Feb 20, 2013)

Los Angeles, CA – Los Angeles-based Premier Cru Wine Cellars has appointed Swords PR to represent the company and its expansion throughout 2013, primarily to introduce Premier Cru Collection to National and Global fine wine space.

Premier Cru Wines Cellars which started designing and constructing high-end wine cellars for both consumers and restaurateurs only in 2006,  and has already garnered a significant share of the total Los Angeles market for cellar design and construction.

Its clients include such industry personalities as Ian Blackburn of All About Wine, Time Magazine’s “Chef of the Future”, Ludo LeFebvre, also “preeminent commercial director of the world” and very passionate and generous wine connoisseur/collector, Joe Pytka, as well as publishing guru, The Robb Report’s C.E.O. Bill Curtis, and actor, Jim Belushi, to name a few.

“Swords PR will be tasked with creating a clear message to the trade and to consumers.  We realize the wine enthusiast’s relationship with wine.  Their cellar is the centerpiece of their home or restaurant,” says Paul LaRussa, principal and chief designer at Premier Cru Wine Cellars.

The company announced today it is expanding its sales force in addition to its craftsman personnel. Premier Cru recently announced the addition of Premier Cru Collection (104.236.42.189/boutique) and Premier Cru Stemware.  The Collection comprises mainly high-end, heirloom-quality bottle openers retailing from $250 to $1,495.  The Stemware will be positioned in competition with Riedel.

The growth of the company is worth noting as online and print-industry columnists continue to question the purpose of consumers developing wine cellars – the category that represents Premier Cru’s main source of revenue.

“I understand where the columnists are coming from,” says Paul LaRussa.  “They think that because a great deal of wine is not made for cellaring, that the consumer doesn’t need a cellar, but they’re not looking at consumer behavior and motivation,” he explains.

“U.S. spending on wine has increased year-over-year. DTC sales are gaining market share in the form of wine clubs and tasting rooms.  When these people buy, they buy by the case.  This doesn’t outweigh retail single-bottle sales by a long shot, yet, but it does represent the consumer who loves wine enough to join a club, or visit a tasting room.  And that consumer needs a place to maintain their wine,” says LaRussa.

“Additionally, more consumers are downloading apps to allow them to keep inventory better so they don’t lose track of which wines are peaking.  The point is they enjoy the cellar experience and the inventory duties that come with it,” he explains.

“Consumers know they must drink it at the right time, maintain it in the right way and if they’re going to do all that, they’d like to have the cellar of their dreams, costs permitting.  It’s not a refrigerator with shelves. It’s the wine enthusiast’s happy place.”

Natasha Swords of Swords PR attributes the growth of the company to Paul LaRussa’s approach to the client: “Just like a sommelier, Paul LaRussa will realize the client’s passion, and give them something they didn’t even know how to put into words.  He’s the sommelier of cellar design.”

Premier Cru Collection – “Essence of the Fine Wine Experience”

When it comes to enjoying fine wine, take notice of Premier Cru Collection to compliment your fine wine experience.  Coined in a phrase:

Essensce of the Fine Wine Experience . . .”

Premier Cru Collection is an exclusive offering of world-class, finely handcrafted artistic accessory, gift, and collectible items, including heirloom quality mouth-blown, stunningly-beautiful, lead-free stemware wine glasses and handcrafted corkscrew wine-openers.  These precious items will enhance your fine wine experience.

Each item in Premier Cru Collection is hand selected by founder and chief designer, Paul LaRussa.  Paul seeks out authentically genuine, old-world quality,  handcrafted, artistic pieces for those looking for the finer things in life.

Authentic old world quality, handmade craftsmanship, and genuine artistry; exquisite, beautiful and breathtaking, that’s what you can expect from the Premier Cru Collection.

All of the various selections from Premier Cru Collection would be a great gift for anyone who appreciates fine wine.  These are treasured gifts & collectibles.  And, when it comes to giving or receiving a special item such as the offerings from Premier Cru Collection, you can be proud to be part of a heritage and legacy of world class quality, and integrity, (to give or receive) something so rich and valuable in craftsmanship, with a legacy in the handcrafting process.

For the greatest quality, craftsmanship, and design – world class – visit the On-Line Boutique of Premier Cru Collection “Essence of the Fine Wine Experience . . . “.

Premier Cru Collection is at:  http://104.236.42.189/boutique

 

My Father Was a Veteran

My Father, Salvatore Carl LaRussa, Sr. (Sam), was a Veteran in WWII. He enlisted at the age of 17 and had his 19th Birthday on the Island of Guam. My Father was in the SeaBees; my father was a real man. He could do anything and everything he set his mind to. After his passing in 2008, and after much reflection and heartfelt memories were sorted in my mind, I realized how incredibly capable of a human being he was. I love him and everyone who has ever known him either loved him too or had a deep appreciation for what a wonderful person he was.
Anyone reading this, please feel free to type a word or two about my father, Sam LaRussa, Sr., A Veteran, A Good Man.

Premier Cru Wine Cellars – Wine Cellar Construction & Installation Los Angeles

Innovating an art-form by Pushing-the-Envelope on what A Wine Cellar Can Be…

The world of fine wine is crossing-over into the world of fine visual-art.   And, the ones doing-it are Premier Cru Wine Cellars

Premier Cru Wine Cellars has done it, by combining world class artistic vision with their love of fine wine by innovating an art-form building highly artistic custom wine cellars that cross the line as high class visual art.

Each of their highly artistic projects are entitled works of art.  Their latest works include:

 

1.  Abstract Wine Cellar with Oak Tree seen in article Building Meccas

2.  Frayed Denim & Steel

3.  The Wine Garden

4.  Geometricity

 

These 4 works of art amongst the many others not in the public eye are pushing the envelope on what a wine cellar can be – by infusing ambitious Visual Art into the functionality and utility of a custom wine cellar.

Bringing it to it’s place now as Visual Functional Art.

 

Premier Cru Wine Cellars

 

 

 

 

 

 

 

Our new, Premier Cru Wine Cellars, site is now live on the web.